Our Story
Untapped began as a quiet rebellion against fast fashion. Founded by two designers rooted in India and trained in London, our journey started with a single idea: to honour ancient textile crafts in a modern voice.
We created Untapped to spotlight the overlooked the artisans, the stories, the textures and to design pieces that hold meaning, not just trend
Rooted in Culture
Every Untapped garment begins with handwoven fabric, made using time-honoured techniques passed down through generations in India. From raw cotton spun into thread, to intricate hand embroidery we work directly with local weavers and artisans to preserve these dying crafts.
Our aesthetic blends the earthy with the avant-garde. We’re inspired by old looms, quiet villages, and deep hues and we bring them to life in a new silhouette.
Designed for depth
We don’t just make clothing, we design pieces that carry weight. That take time. That whisper a story.
Each collection is crafted slowly, in limited numbers. We use zero-waste principles, and seasonless drops that reject throwaway fashion.
It’s wearable art that is meant to be worn, re-worn, and passed on.
